Art

Firouz Farman Farmaian turns to virtual reality for Frieze London Digital

By  | 

 

This Friday, curated by WE R THE NOMADS and digitally produced by NOUVELLE VAGUE ARTSPACES VR multi-disciplinary Persian artist Firouz Farman-Farmaian will exhibit online and in-person at Palais Aziza Marrakesh.

 

 

By Olivia Melkonian

 

 

 

 

This Friday, curated by WE R THE NOMADS and digitally produced by NOUVELLE VAGUE ARTSPACES VR multidisciplinary Persian artist Firouz Farman-Farmaian will exhibit online and in-person at Palais Aziza Marrakech. TRACES VR is the virtual reality display of Farman-Farmaian’s 2020 Retrospective set to debut online on the occasion of Frieze London 2020, and on display in person until February 2021.

Inspired by impressionism from an early age and growing up around his grandfather, architect Abdol-Aziz Mirza Farmanfarmaian, one should not be surprised at the artists’ many talents. Throughout the recent lockdown, Farmanfarmaian found interest in and subsequently designed his first VR exhibit. The online exhibit will feature an art-video, as yet unreleased, titled TRACES SOUNDWALK that will augment the reality of the viewer through a combination of sonic and visual elements. Middle Eastern art specialist Janet Rady, Curator and Art Advisor Sveva Manfredi Zavaglia and Palais Aziza director Daniela Skopnik will make up the panel of guests presenting the exhibit.

This event also supports Morrocan artists impacted by Covid-19 through donating a portion of the profits from online sales in collaboration with San Francisco based KEBIRA Foundation.

 

The cyber event will take place on Zoom on October 9th 4PM U.K. time. Click here to see it!

 


 

About Firouz Farman Farmaian

It is circumstance that ultimately shapes lives,” is something that Firouz Farman Farmaian, a Persian-Born artist, whose lifetime of living in exile in Paris, France has “profoundly influenced both his creative practice and individual character,” believes in.

His work hold a “vivacious and spontaneous energy, as well as a deeply symbolic quality, which speaks to a multiplicity of currents in politics, art and philosophy.
With strong presence of Persian cultural elements, Firouz focuses on “themes of nature, architectonics and the interplay between realism and abstraction”.  The artist’s has a catalogue of compositions that, although diverse, are linked by “common motifs of movement and texture.” Farman Farmaian’s forte is to combine a display of “raw and visceral emotion” that he will temper by his choices of material, “which are strongly rooted in a resolute emphasis on craftsmanship.

The artist currently lives and works between Marbella, Spain and Marrakech, Morocco.