Crush Of The Week

Ounass x Represent open pop-up at Mall Of The Emirates

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Represent”, brand haling from the UK and created by two brothers, Michael and George Heaton as a college project, has grown into a well-known fashion label brought to our region by mega luxury e-retailer Ounass. Together, they have just opened a 7-day Pop-Up at Mall Of The Emirates in Dubai, showcasing a Middle East exclusive collection “inspired by the region and made for the region.”

Available at this exclusive pop-up will be a range of 14 new styles of hoodies, T-shirts and sweatpants purposefully designed for the region and featuring the emblematic Saker Falcon and Arabian horses as well as the brand’s classic “Owner’s Club” line in Arabic script. Mike Heaton, Design Director and half of the co-founding duo explains the style “were reimagined with themes and imagery that paired with Ounass’ identity.

George Heaton, Co-Founder, Co-Owner and Creative Directors of Represent expresses:

We’re super excited to launch this collaboration with Ounass as our first physical presence within the UAE, which is a rapidly growing market for the brand and the flag in the ground affirms our globalisation of Represent.
Working with Ounass as our partner is something we’re really proud about, as their mission aligns with our mission to be the best at what we do.
The collection has a distinctive palette and remains true to our DNA of vintage graphics and oversize silhouettes. An impactful campaign will lead into what I think will be our greatest build yet.

Despite the brand already being available on Ounass, this collections signs the first real collaboration for the brand in the Middle East.

The Pop-Up will be open until December 22nd in the Grand Atrium of MOE, and the collection is also available online right here.

Happy shopping!