Crush Of The Week

Muscat, Oman | The Drop SS24 takes over the city this January 26

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‘The Drop SS24″ is *the* event to not miss this month in Muscat. Celebrating fashion, luxury, and local talent, “The Drop SS24”, curated by designer extraordinaire Bin Ali, powered by Majestic International and in collaboration with W Muscat, promises to bring some magic to the Omani capital.

The W Muscat, an unmissable name in the high-end hospitality landscape worldwide, will be the host of this one-of-a-kind happening. Regularly holding fashion shows or brand launches, the hotel proves once more its commitment to two of its core values, innovation and luxury. So what is to be expected this coming Friday 26th?

Fashion, fashion and some more fashion. Bin Ali will be offering his expertise in fashion design, brand consulting, and disruptive campaign execution that he has gained throughout his 8-year career. The designer, who first dipped into the creative world through photography, will be curating a fashion edit and a live show, giving life to his artistic and sharp vision.

Further exploring the creative Omani scene, The Talent Showcase will act as a platform that aims is to celebrate and support local talents, emphasizing on the never-ending artistic, creative and fashionable resources of a nation that, if more discreet than some of its GCC neighbors, has so much to offer and bring to the world.

Ensuring a smooth and seemless organisation, pioneering event planning and production company, Majestic International will infuse the soiree with its luxury flair.
Key sponsors of the night include Raydan, a leading Omani perfume and fragrance brand that will take center stage at ‘The Drop SS24,’ offering the fragrance space an essence of cultural richness. Bringing an extra touch of je ne sais quoi and embarking the attendees on a sensory journey, Raydan will propose a dive into the art of olfactory storytelling.

Leading innovative car brand Genesis is also part of the sponsors, its vision aligning perfectly with the idea of pushing boundaries and looking at the future luxuriously. Their presence will offer an extra layer of sophistication to this hip & select happening.

‘The Drop SS24’s mission is way beyond just a fashion show; On January 26th, it’s a real celebration of Omani artistic talents, cultural richness, and creative spirit that will unfold before the guests’ eyes. Together, designers, artists, VIPs, and the local community will be able to exchange, initiate collaborations and plant the seed for future fashion projects to come. Rendez-vous this Friday at W Muscat.