Crush Of The Week
Madrid, Arizona, Gizeh: Birkenstock launches anniversary collection
It’s Party Time! Three of Birkenstock’s most successful models are celebrating their milestone anniversaries with, for the occasion, the launch of a limited capsule collection. The lucky winners? The MADRID, ARIZONA, and the GIZEH that will be available exclusively at birkenstock.com
Let’s rewind and allow us to take you back in time a little bit here; Visionary Karl Birkenstock and his father, Carl Birkenstock developed the foundations for the Madrid together in 1963, showcasing an avant-garde “deep-footbed sandal.” Here, no crazy trendy designs but rather a focus on function, genderless and timeless attributes.
Fast forward to 2023, the both highly comfortable and aesthetically pleasing models, the MADRID, ARIZONA, and GIZEH are the go-to footwear choice of millions of people across continents. Worn by celebrities, designers and fashion industry key players alike, these “Birks” have reached icon status with their nonconformist sense of design, imposing comfort as the ultimate trend.
One of their success’ main reason, comfort, is due to their original footbed, a “result of orthopedic experience passed down from one generation of the family to the next.“
Its inspiration? A natural footprint in the sand that simulates “walking on a soft, yielding surface.” Here’s to betting we’ll never want to wear any other type of shoes.
The MADRID, ARIZONA, and GIZEH are a testimony of the brand’s product philosophy but also of their unbeatable mixing of innovation, function, design and quality.
Oliver Reichert, CEO of BIRKENSTOCK expressed: “BIRKENSTOCK wrote design history with the MADRID, ARIZONA, and GIZEH, and revolutionized the development of foot- friendly footwear. The successful symbiosis of function and design not only defines these three anniversary pieces, but also determines every step we take. Deeply rooted in orthopedics, BIRKENSTOCK stands for sophisticated functionality, a commitment to craftsmanship, uncompromising quality, and the promise of an inimitable product experience.”
The exclusive models are now shoppable on Birkenstock.com