FAUX | Lebanon’s first multi-brand PR showroom space

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Here’s just what Beirut needed. Faux Consultancy, a fully integrated communication digital and creative agency in Dubai is making a groundbreaking expansion into Beirut, Lebanon, launching the city’s first multi-brand PR showroom space.



Faux is representing Arab designers and brands including Madiyah Al Sharqi,  Lama Jouni, Bazza Alzouman, L’Afshar, The Modist but not only. Roberi & Fraud, Shopbop, ASOS and more are also part of their portfolio.

Faux is the natural partner for leading creative concepts, locally and globally. Recognizing the invaluable exposure and opportunities available in Beirut, Lebanon for brand development, the launch of this new creative space will allow Faux to expand the reach of the brands and concepts we represent further than ever before.



Firras Alwahabi, Founder and Managing Director of Faux Consultancy shares, “At Faux, we’ve always taken pride in offering our clients and the industry an innovative approach to communication and we are excited for the launch of Faux Beirut to continue leveraging the success of the brands and concepts we work with to an emerging market and progressive fashion hub.”

Faux Beirut is centrally located in Gemmayzeh, one of the city’s most popular and historic neighborhoods.





Faux is a fully integrated communication, digital, events and creative agency, working in partnership with leading global luxury brands and the Middle East’s most exciting designers and concepts. Working across the fashion, beauty, lifestyle and luxury sectors, the agency takes an innovative and holistic approach to consultancy.

The Faux 360 offering spans expert communications and creative teams, designer showrooms in both Dubai and Beirut, and an in-house creative direction and photography facility, Faux Studios, based in Dubai Design District.

Faux is renowned as a highly innovative and industry-disrupting agency, representing the most innovative brands across fashion, design, lifestyle and beauty, and spearheading creative strategies to maximize their success.


For Press and Stylists appointments or enquiries at Faux Beirut, please contact the Faux Beirut team.


Hassan Sabbah, Office manager

Lea Raphael, PR executive

Maria Atwi, Wholesale executive

For general enquiries


Faux Beirut is located at Rue Gouraud, Immeuble 496, Gemmayzeh, Liban.