Crush Of The Week

Farfetch Spotlights its Community in Saudi Arabia

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The Farfetch community continues to grow with the latest Saudi-based campaign, shot by female photographer Hayat Osama, also known as the URBFitter. Developing her passion for photography from the age of 16, Hayat aims to showcase her home country, Saudi Arabia, by following seven unique individuals throughout Riyadh and Jeddah. Entitled ‘’Through Their Eyes’’, the community campaign celebrates Saudi Arabia’s most iconic landmarks and highlights the daily life and journey of these creative, young tastemakers. From the King Fahad Fountains to the Central Fruits & Vegetable Market to the Riyadh Water Tower, the campaign aims to celebrate the Kingdom.




Wearing/Vivienne Westwood scarf and belt along with Calvin Klein Boots

Location/Jeddah International Shopping Center


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Wearing/Calvin Klein jeans Shirt along with Paco Rabanne crop top and a Ganni skirt

Location/Riyadh Water Tower


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Wearing/Dr Marten’s Boots along with Naked and Famous white Set

Location/Al Thumairi St, Ad Dirah






Wearing/Alice Mccall Dress

Location/Hotel Al Khozama


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Wearing/Misbhv tee shirt and Misbhv socks and Nike x Martine rose Sneaker

Location/Jeddah Central Fruits And Vegetables Market







Wearing/Fendi Towel and Fendi socks

Location/King Fahad’s Fountain






Wearing/Maison Margiela shirt


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About Farfetch

Farfetch Limited is the leading global technology platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Marketplace connects customers in 190 countries with items from more than 50 countries and over 1,000 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Through its business units, which also include Store of The Future, Farfetch Black & White Solutions, and Browns, and Stadium Goods, Farfetch continues to invest in innovation and develop key technologies, business solutions, and services for the luxury fashion industry.

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