Desert Dreaming | Bringing the Gulf and Switzerland together

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Desert Dreaming is a unique exhibition currently taking place in the art and architecture bookshop Library de L’Ile in Geneva.

Organized by the fashion platform SEPTIEME ETAGE, ‘Desert Dreaming’ x Selection Mode Suisse showroom brings together 7 design talents from the Gulf region, some of JDEED’s favorites: Faissal El-Malak, Herfah by Naeema, Wafa by Wafa, I AM MAI, Bedouin Studios, Talar Nina and Jwaher Jewels with a selection of 10 designers from Mode Suisse’s emerging talents.


The event’s purpose is to create a conversation about the international design scene and to showcase the eclectic group of artists’ work. It features an exhibition by the iconic streetstyle photographer Yvan Rodic also known as the FaceHunter showing Middle Eastern and Swiss streetstyle, a display of the book “Under the Abaya: street Style in Saudi Arabia” by Marriam Mosalli, as well as a selection of magazines to peruse from both regions.



The exhibition’s opening night brought together and exciting crowd, indulging in a performance by the world traveling Swiss artist Faceomat (who has performed at the Centre Pompidou and for Hermes).



The exhibition is going on until September 1st and taking place in the art and architecture bookshop Librairie de l’Ile, Geneva.

Photography Credits:

Nicole Matschoss for Event Pictures

Yvan Rodic for Exhibition Pictures

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