A playful twist | Reemami

At JDEED we don’t like REEMAMI. We adore REEMAMI. Young, innovative, clever, inspiring: Each and every one of the pieces make us go a little crazy and want to throw all the existing elements of our wardrobe away to make room for Reema Al Banna’s designs.

Born and based in the UAE, Reema launched REEMAMI after graduating from ESMOD Dubai in 2009. With a background in graphic designs, it is without surprise that the brand offers a strong visual identity, displaying individuality and boldness.

Rivet-inserted denims, singular cuts, asymmetrical designs, REEMAMI ticks all the boxes in the trendy and desirable departments.

We can’t help but think of Marques Almeida when we look at REEMAMI’s last summer collection but Reema’s unique signature manages to make it look fresh take and enable us to love denim in a different way all over again.

Reema Al Banna clearly possesses one of the most unique voice’s of the UAE’s fashion landscape and brought excitement and modernity into a market that much needed it.

If the brand is currently creating their e-store, you can already place orders on their website right here.

Pictures: Lookbook on REEMAMI’s website

Cover picture: Hanneli Mustaparta on Flair for Food by Savoir Flair