Crush Of The Week

Yoox launches first regional campaign for Ramadan

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YOOX, part of the Net-A-Porter group, the world’s leading online store for fashion, design and art established since 2000 confirms its localization efforts in the Middle East with its first regional campaign, shot at the newly renovated Le Méridien Mina Seyahi hotel in Dubai. Showing support to emerging local talents, the photographs feature Yas Vocals and Sultan Musaed, in a Gen-Z focused series.

Trying to embrace the younger generations, the campaign features look from Off-White, 8 by YOOX, Balenciaga, Valentino…in a fun, regressive set-up. Not only a shopping destination for clothes but for art and design too, te images showcase beautiful homeware as well, including “collectable tableware and statement gifting pieces for all Ramadan occasions from Fornasetti, Jonathan Adler, Raawi and more.

Yas Vocals and Sultan Musaed

Sultan Musaed

Sultan Musaed

Yas Vocals

The campaign is now live on