We just fell in Loewe again | JW Anderson’s creations continue to stun

One of the most anticipated shows of the season, every season, Loewe often means a trilogy of the following: an incredible space that’s somewhat hard to reach, the significant implication of art that come complete the creative vision and an eclectic front row mixing the industry’s OGs and rising stars of the music, fashion and influence spheres.

For Spring-Summer 24, the Spanish brand led by the creative brains of JW Anderson, displayed once again its ability at keeping the wow effect alive, inviting guests to the impressive Esplanade Saint Louis in Paris’ 12th district. After battling with fashion week’s traffic and eventually finishing off our race rushing through the first drops of an otherwise summery PFW*, we made it to the site, our seat and apparently to the real-life version of our wildest fashion dreams.

By Cynthia Jreige

Loewe’s show space with Lynda Benglis’artworks

While Amina Muaddi makes her entrance, kisses her seat pals Tina Kunakey and Jahleel Weaver aka @Illjahjah and our regional fav celebs Zeyne, Elyanna and Karen Wazen pose next to french singer and actress Aya Nakamura and Geraldine Nakache, we observe the incredible artworks of American artist Lynda Benglis whose six large-scale bronze sculptures sign another beautiful collaboration with the brand.

Enlarged and cast from a series of clay sculptures, the works called Elephant Necklace were made by “twisting extruded lengths of soft clay into dynamic forms“.

The venue’s doors closed, the crowd goes silent, we hold our breath as we know we’re about to witness something major.

And here it starts. The opening look, an oversized knit with bigger-than-life gold buttons catches our attention from meters away, setting the tone for what’s going to come next.

SS24 continues last season’s progression with a few revisited codes. We saw super high-waist pants, suede coats that make one with bucket bags, flower appliqués in glitter, uni collars, a bare chest, a huge pin that acts like a belt.

Pockets on jackets sit really high and corduroy pants flirt with flowy silk shirts.

Some looks are preppy, short ruffled skirts completing a closed collar-pullover combo. When the cuts are prudent they’re balanced with sheerness, as observed on a long straight, buttoned and collared dress.

From very feminine, we then observe a somewhat boyish silhouette comprising of a raw hem leather tee-shirt and matching bermuda that look as chic as it seems comfortable and the perfect attired to go around Ibiza next Summer.

Incredible drapes come alive on a bustier dress while more knits add texture to the whole frame.

In the accessory department, we notice colorful ear cuffs and spartiate sandals that compliment the looks without taking the attention away.

While the colors remain sober, the collection welcomes touches of electric blue, red and bright orange.

Once again, Anderson proved he knows how to sail the Loewe boat to the coasts of desirability and has managed, since 2013, to turn the brand into basically what we think of when we (over)use the word Zeitgeist.



*PFW: Paris Fashion Week


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