An industrial biochemist with over 10 years experience in top management and R&D formulation, graduated from a Masters degree in industrial technology & a diploma in organic skin care formulation, Rafa Hojeij dreamed to create her own skincare line.
And Hojeij sure made her dream come true with Potion Kitchen, her clean beauty brand that “helps individuals feel good in their skin.”
Respectful of the environment, offering non-toxic formulas, encouraging a healthy living, Potion Kitchen is the made in Lebanon label that we all need on our bathroom’s shelves. We chatted with Rafa to know more about her magical products.
RH: Establishing Potion Kitchen was my life-long dream. After working several years in management and industrial research and development, a meeting with a perfumer in south of France awakened my desire to invent a cosmetic label of my own, which turned out to be Potion Kitchen.
Potion Kitchen is a Feel-Good brand aiming to break the exclusivity of plant-based cosmetics by offering cost-friendly products that are rooted in science and that respect the environment. The best part? It’s all locally made with renewable plant-based ingredients and superfoods.
Potion Kitchen was the first online-native clean skincare brand in Lebanon. The alternative was chemically-infused products or high end clean brands… For a health-conscious community that was thirsty for change, Potion Kitchen was their new haven. We’ve collected a lot of reviews, testimonials and positive feedbacks from people, influencers and celebrities. «Thank you for being a breath of fresh air in the skin care industry » is one of our favorite feedback.
Having a deep desire to stay in Lebanon, I developed a “fighter” mindset that helped me coping with stress, believing in myself and achieving with limited resources.
Beirut is my biggest inspiration, walking down its streets and contemplating the everyday life inspires me in many forms to create and innovate. For me, it stands still at the epicenter of diversity, beauty and authenticity.
Very busy but very joyful. Full of scents, colors, ideas and people.
While I try to find some free time to do yoga, practice self-care and wonder about space, creating new formulations is always the best part of my day.
The Rose Aloe hydrating mist is my pick-me-up. Spraying it all over my face constantly throughout the day helps me unwind and keeps my skin fresh and hydrated. Also, the smell of Rosa damascene reminds me of warm Lebanese summer days. For me, it’s a creativity booster.
We have a lot of plans for the near future. Mainly, we are currently working to expand the brand internationally and to introduce new self-care products to our collection.
Discover more about Potion Kitchen and shop it here!