Kenzo’s Spring Summer 24 campaign further develops the creative dialogue between Paris & Tokyo

The connections between Paris and Tokyo further develop at Kenzo this Spring-Summer 2024 as Artistic Director Nigo proposes PLANET PARIS, a new collection originally presented on the Passerelle Debilly – the footbridge spread between Palais de Tokyo and the Eiffel Tower over the River Seine.

Shot in the City of Lights, between monuments and the streets of the capital, the campaign images shot by Keizo Kitajima and videos by Frank Lebon mix both Japanese and French cultures, reflecting the chemistry these two shares, notably at the heart of Kenzo. While the Fall-Winter 2023 campaign brought Kitajima and Lebon all the way to Japan to shoot the collection, this season, the Maison renewed this creative dialogue between the Japanese photographer and the British filmmaker in Paris.

An embodiment of the legacy of Kenzo Takada and the contemporary vision of Nigo, the collection evokes City Pop, the 1980s’ musical mélange of pop, funk and boogie that generated a preppy and poppy look while its re-contextualisation in Parisian environments gives a perfect East meets West scope to the Japanese silhouettes, blending in magically into to the city’s iconic landmarks.

The shots were captured between the Maison’s location of Rue Vivienne, Place des Victoires, which is house to Kenzo’s historical Paris flagship store, around the Arc de Triomphe and its metro, and in the Hôtel de Soyecourt which was once famous for being Karl Lagerfeld’s residence.

Kitajima has beautifully captured the Spring-Summer 2024 collection in everyday portraits, while Lebon proposes a film where the cast was asked to draw the things they like most about Paris.

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