Dubai | Amina Muaddi opens first MENA Pop Up in partnership with Ounass

Jordanian-Romanian shoe designer Amina Muaddi knows a thing or two about launching successful projects.
Since 2018, her eponymous label has seduced shoe lovers from all over the world, willingly staying up all night in the hopes of being the first to secure a pair of the -now iconic- heels as soon as they would drop online.

Adopted by the likes of mega stars Rihanna, Beyonce, Dua Lipa and more celebs that we’d have ink to write, Amina Muaddi built an empire for herself, one that keeps on growing and evolving season after season.

For this first pop-up exercise in the Middle East, Muaddi partnered up with regional e-commerce giant Ounass. 
Dubai’s Kite Beach is now home to what resembles a fashion space ship, metallic with touches of poppy orange- designed by Crosby Studio and that will be open every day from 10 am to 10pm until December 27th.


On board, all the favourites from the Dalida platform mule to the Gilda sandal, but also the latest FW23 collection introducing new styles we love – squared-toe, block heel, flats – and 4 exclusive pairs made especially for the occasion. A must for the designer, a lot of crystals are seen adorning new and OG styles while a range of handbags make an official debut.

The 4 exclusive styles created especially for the Ounass Pop Up

Here, no cashier desk – a QR Code will redirect you to check out while your new purchase will be making its way to your doorstep presto. Futuristic we said.

For more updates on the brand, follow their page, here or shop online, here.