Dana Hourani has collaborated on a unique capsule collection for BOYFRIEND The Brand , a minimal gender equal brand founded by Creative Director Amine Jreissati in October 2017 with a clear motto “Minimal. Subliminal. Gender Invisible”.
The designer has looked into the original DNA of the brand, taking it to a bolder level and added a touch of Dana’s daring style of leather pieces and bi-color tones. “We have always bounced ideas off each other for fun, even before getting the idea to do a capsule, it was only a matter of time before we brought it to life.” says Dana Hourani.
Amine and Dana seem to have perfectly found each other, them always referencing each other as the male/female version of the other.
The combination of their style brought to life results in a perfect idea of a dreamy Fall closet. The pieces can easily be worn from morning to morning after, their complex simplicity leaving room for accessorizing, would it be a pair of white sneakers or satin stilettos.
Since launching BOYFRIEND in 2017, the brand has been inspired by urban wear to which was added basics with a twist, which, founder Amine Jreissati believes are “a closet’s must-have”.
One style fits all, it’s all a matter of a bit of imagination on the styling deck.
The collection will be launched on the 31st of October at 6:05 Depechemode concept store in Beirut.
Cover picture edits by JDEED
BOYFRIEND X Dana Hourani is supported by Bureau des Créateurs