When two Egyptian designers, Ahmed Sabry and Daki Marouf joined forces and talent to create a jewelry and leather-goods brand, the result is bluffing and highly desirable.
Inspired by art and culture from the Middle-East, Africa and Europe, Ahmed and Daki launched Sabry Marouf in 2012 and are already getting the honors. Both London College of Fashion alumni, Sabry graduated with a MA in Fashion Artefact while Marouf, who initially studied architecture, completed a MA in Fashion Entrepreneurship and Innovation. It’s in fact Marouf’s touch that gives Sabry Marouf’s pieces their edgy, technical allure while Sabry is more history oriented, working on injecting a real Ancient Egypt feel to their collections.
Based in London, the brand has already been endorsed by the British Fashion Council to show at the International Fashion Showcase at Somerset House. They’ve also been selected by Vogue Talents as one of 2016’s top emerging designer’s brand.
Their newest project, the Amarna line, will be available from this Fall. For this first introduction of leather, Sabry Marouf has once again looked into art and sculptures of their home country. This time, their inspiration’s starting point was the Amarna period of Ancient Egypt, paying an homage to Akhenaton, Nefertiti and their royal sculpture Thutmose.
Precise angles, premium materials, we are betting that the Amarna collection will satisfy every accessory lover ans become Fall’s most wanted pieces. It is safe to say that Egyptian luxury fashion has find its new ambassadors.
Stay tuned to the full Amarna range, launching exclusively through their online store this autumn.