The fitness community’s favourite GYMSHARK launches in the Middle East
Gym lovers and fitness enthusiasts can finally shop Gymshark regionally with ease with the launch of the band’s regional online store.
This newly-launched website is the first localized online destination dedicated to the Middle East, which proposes tailor-made products specific to our market.
This milestone for the Birmingham-born brand ever deepens the dedication to providing premium fitness apparel and region-focused experiences to their local fan base.
In celebration of this launch, Gymshark has introduced an exclusive drop in honor of the region with the brand name being translated into Arabic for the first time, but also featuring some Arabic calligraphy. While sizes range from XS-XXL for both men and women, the color palette expands from black, white and onyx grey to chalk green, light grey, and stone pink, making sure everyone will find a product to suit their taste.
About this launch Ben Francis, CEO of Gymshark, expressed “The fitness scene in the Middle East, and Dubai in particular, is absolutely exploding. You look around and gyms are popping up everywhere and it’s evident both the region’s residents and visitors are increasingly embracing fitness as part of their lifestyle. As such, it’s so exciting to bring a localised online store to the Middle East to meet the demands of all the fitness fans in the region. I absolutely love the new collection too, especially the calligraphy and nods to the region. I can’t wait to, hopefully, see it on the streets and in the gyms.”
Coming into the region with Al Tayer Insignia as a partner, Gymshark will ensure a full omnichannel experience for its regional customers, whether online or in-store.
Dee Sarai, CEO of Al Tayer Insignia, said, “Al Tayer Insignia is delighted to welcome Gymshark to our portfolio of world-class brand partners. Gymshark has a unique story and is a truly groundbreaking brand. We are proud to be part of their global expansion by launching the brand in the GCC starting with the launch of a localised online store. We have seen the demand for quality athleisure increase in recent years as Dubai’s residents and visitors place an ever-growing importance on health and fitness. This new addition reflects our commitment to meeting evolving consumer needs and staying ahead of industry trends, solidifying our position as a leading retailer.”
Since April 22nd, customers in the UAE can conveniently shop the brand’s premium offerings, with ideal same-day deliveries and complimentary shipping on orders over 300 AED. As per the Kuwaiti customers, they followed shortly after with same-day delivery and free shipping on orders over 25 KWD.
To ensure a seamless experience, Gymshark has also launched a regional app, making shopping easier than ever.
Last but not least, Gymshark has also taken over GymNation locations across Dubai, as well as 1Rebel gym in DIFC for the month of May. As part of these takeovers, exclusive events are being proposed to both gym members and the public to allow them to have a Gymshark experience in person.
Keep an eye on Gymshark’s social media channels for event dates and times, and be sure to sign up for a fitness experience for all. For more information on the new collection, you can also visit gymshark.ae and gymshark.com.kw
