Crush Of The Week

New SVD x House of Yanos Gets The Ball Rolling In Cultural Athleisure

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The cat’s out of the bag— SVD and House of Yanos have a cultural phenomenon in the making with their latest “IBW Limited Jersey Fashion Capsule” collection. Spearheaded by SVD’s Brand Director, Ashir Abdul, and Saint Waldo, the Creative Director of House of Yanos, this collaboration represents a testament to community spirit.

By Desirée Barreto

The collection draws inspiration from the iconic team sports jerseys of Southern Africa. Infused with contemporary twists, these pieces resonate with the audacious and unapologetic vigour of “international baddies” worldwide. Each garment is meticulously crafted, not merely for aesthetic appeal but as a conduit for cultural exchange and storytelling.

Comprising a hero jersey and two complementary shirts, this collection champions the ethos of individuality and the fearless pursuit of passions. Against a backdrop that seamlessly merges the supernatural with the mundane, the designs evoke a sense of drama and intrigue, mirroring the dynamic contrasts within the garments themselves. Moreover, the limited production of these items amplifies their allure, elevating them to coveted status among fashion aficionados.

But beyond the stitches and seams lies a deeper message—one of empowerment and inspiration. This collaboration isn’t just about wearing clothes; it’s about wearing a statement. It’s about embracing one’s uniqueness and rewriting the rules of style with every step taken.

As the House of Yanos and SVD join forces, they invite the world to witness the birth of a new era in fashion—one where culture, community, and creativity converge to redefine the essence of style.

Discover it at SVD Arabia.