Crush Of The Week

Luxury Belgian label MAISON ULLENS brings its cultural universe to the region

By  | 

With an emphasis on timeless and sophisticated wardrobes of the highest quality,  Belgian label Maison Ullens brings a chic, premium fabrics-driven touch to wardrobes worldwide. Since founding the brand in 2011, Belgian baroness, entrepreneur, and philanthropist Myrian Ullens de Schooten has been sharing elegant pieces inspired by travels, art and culture that bet on excellent material, precise cuts and perfect details.


Myriam Ullens, is an avid traveler, not only literally but also through art and culture that take a front stage in her life,. She drew inspiration from these journeys to create Maison Ullens.
A pillar theme of the brand, travel takes here a form of “a quest, even a pilgrimage.
Ullens de Schooten only knows so well that an active lifestyle equals a need for comfort, which she managed to offer, combining it to ultimate elegance and the best materials to be worn “all over the world, all year long.

Maison Ullens has managed to grow into an international luxury brand, with a journey that has always been focused by on “high-standard craftsmanship, conscious manufacturing, and impeccable designs.” Today the brand counts boutiques in Paris, Aspen, and New York, and has collaborated with celebrated designers such as Veronique Leroy and Haider Ackermann. An innovative vision, artistic inspirations, a cosmopolitan feel, Maison Ullens is also betting on Italian tradition for their confection.

I felt an extremely warm welcome from the local audience.”

For their Autumn – Winter collection, the Maison put signature styles at the core, with 18 pieces reinterpreting some of the brand’s iconic looks from the archives.
Works of artist Sonia Delaunay serve as mood-board for the color palette, as to know “tonal neutrals and deep cognac to vibrant greens, bright blues, and Sakura pink.
The timeless knitwear and Swiss poplin shirt scream elegance while the jacket in “the world’s most premium cashmere and finest leathers” reflect exceptional artisanship from Italy.

Not just a fashion label, Maison Ullens also comprises of Ullens Foundation, dear to the hearts of pioneers and entrepreneurs, Baron and Baroness Guy and Myriam Ullens de Schooten that are recognized as among the world’s leading art collectors.
The Ullens Foundation sheds light on “artworks that show artistic vision and innovation, and which reflect the personal language and distinct eye of their maker.” A vision that is inevitably shining through Maison Ullens’ collections.
With the idea of always unifying their love for fashion and art, not only did Maison Ullens showcase for the first time in the region last November , the Ullens Foundation also hosted American artist Sterling Ruby’s first-ever exhibition in the Middle East, Sterling Ruby in the Ullens Collection: Beyond Boundaries, at Concrete, Alserkal Avenue, and curated by Jerome Neutres.

About exploring the Middle Eastern markets for the first time with Dubai as an entry door, Myriam Ullens shared with JDEED: “I felt an extremely warm welcome from the local audience. People demonstrated a keen eye on fashion, a strong taste for luxury, and recognized Maison Ullens’ savoir-faire.
It was Amazing to open discussions with people attentive to details, recognizing the DNA of the brand in terms of quality and know-how. It’s also always Great to see people trying on clothes and sharing unanimous feedback: to try Maison Ullens is to adopt it

Discover more about Maison Ullens and dive into their universe, right here