ZEGNA Takes Over Dubai: A Landmark Runway Show and the Arrival of Villa Zegna

ZEGNA is redefining the rules of luxury, and this time, it’s looking beyond Milan. For the first time, the house will unveil its Summer 2026 collection outside the traditional Milan Fashion Week calendar, choosing Dubai as the stage for its latest runway show.

On June 11, 2025, ZEGNA will bring the excellence of Made in Italy to one of the world’s most dynamic luxury markets, reinforcing its commitment to craftsmanship, innovation, and global expansion.

This bold move—executed in full alignment with Camera Nazionale della Moda Italiana—marks a pivotal shift for the brand, taking Italian savoir-faire beyond borders while maintaining its deep roots in Milan. More than just a runway moment, the SS26 show will be the centerpiece of a week-long series of curated experiences, designed to engage top clients, friends of the brand, and key members of the international press.

“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” said Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group. “This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story.”

As part of this historic occasion, Villa Zegna will also arrive in Dubai, bringing the house’s traveling event concept to the Middle East for the first time. Inspired by the original home of Ermenegildo Zegna, the Dubai edition of Villa Zegna follows its first two stops in Shanghai and New York, offering an immersive experience that blends heritage, craftsmanship, and contemporary innovation.

"This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape (...)"

Housed within the iconic One&Only One Za’abeel, Villa Zegna Dubai will serve as a sanctuary of refined tailoring, luxury leisurewear, and modern sartorial elegance. More than just a boutique, it will be an experiential space where clients can engage with the brand’s philosophy, discover exclusive collections, and immerse themselves in the world of ZEGNA. The Made to Measure service will take center stage, offering bespoke tailoring crafted from the world’s most exquisite fabrics, reinforcing ZEGNA’s unwavering dedication to precision, detail, and Italian craftsmanship.

With this move, ZEGNA is not just presenting a collection—it’s setting a precedent. Luxury is no longer confined to static locations; it is fluid, immersive, and designed to move with the rhythm of the world. As Dubai continues to shape the future of fashion, business, and culture, ZEGNA’s presence in the city signals a new era for the brand—one where tradition and innovation exist in perfect harmony.

The SS26 collection debuts June 11, 2025, in Dubai. The future of sartorial luxury has never looked more dynamic.

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