The Frankie Shop Pops Up in Abu Dhabi: Minimalism, Moodboards, and Middle East Magic

For the first time ever, cult label The Frankie Shop makes its Middle East debut—and it does so with audacity, elegance, and a touch of sun-drenched surrealism.

From April 18 to May 1, Abu Dhabi welcomes the brand's first regional pop-up at Region in MIZA, Mina Zayed. The result? A fashion-forward installation where soft sculptural tailoring meets raw architectural poetry, and where desert minimalism collides with curated maximalist energy.

Founded by Gaëlle Drevet and long revered by the global style set for its quiet power silhouettes, genderless essentials, and editorial finish, The Frankie Shop has evolved into more than a brand—it's a visual vocabulary. In Abu Dhabi, this language translates through a space co-curated with LA design studio Perron-Roettinger, known for its immersive environments that feel as much art as retail.

Inside, visitors step into a capsule of creamy neutrals and mirrored planes, softened by textures and unexpected detail. Think travertine tones, crushed linen, sculptural rails, and collab exclusives designed with the Middle East in mind. The vibe? Part gallery, part concept lounge, with just enough attitude to keep it all cool.

Anchoring the space is a curated edit of The Frankie Shop's most iconic pieces: structured coats, oversized poplin shirts, parachute pants, and the blazers that launched a thousand Pinterest boards. But there are also region-specific drops and surprises: capsule accessories, limited lifestyle items, and Frankie-fied pouches designed with Karen Wazen Eyewear.

The pop-up isn't just about shopping—it's about story. Guests are invited to sip collagen-infused coffee, drift through palm-patterned rugs by Cheb Moha, and catch styling sessions by regional fashion voices including Bettina Looney. There are mirrored photo moments, surprise tastings, and plenty of IG gold—because this isn't your average retail setup. It's a living, breathing fashion moodboard.

Whether you're discovering Frankie for the first time or you're already devoted to its polished restraint, this pop-up is a must-see moment on the fashion calendar—and a sign that Abu Dhabi is ready to play (and shop) on a global style stage.

The Frankie Shop Pop-Up
April 18 – May 1, 2025
Region in MIZA, Mina Zayed, Abu Dhabi

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