SVD x PUMA Introduce Raabta Society: Redefining Style and Honoring South Asian Heritage in Dubai
SVD and PUMA are shaking up the scene with their latest drop: Raabta Society – A Soulful Connection, a cultural fusion that’s part homage, part revolution. Rooted in the vibrant South Asian community of the UAE, this campaign doesn’t just celebrate heritage—it redefines it.
From music and food to style and storytelling, Raabta Society is a full-on vibe, uniting tastemakers and trailblazers in one unforgettable movement.
Celebrating Culture, Elevating Style
At its core, Raabta Society is about storytelling, a raw and authentic celebration of South Asian heritage in a way the world has never seen before. This isn’t just about revisiting roots—it’s about remixing them. Featuring third-culture creatives, influencers, and brand advocates, the initiative is a platform for voices that are bold, unapologetic, and proud of where they come from.
Expect a lineup of immersive experiences that blend lifestyle, tradition, and innovation, bringing together the old and the new in perfect harmony. It’s a campaign that resonates beyond borders, amplifying the connections that unite us all.
The Legend of the PUMA Speedcat Lives On
25 years strong, the PUMA Speedcat is back, and it’s bigger than ever. Originally designed as a high-performance racing shoe, it has since transcended its roots to become a global style icon. Revamped for 2024 with exclusive collabs and limited-edition releases, the Speedcat is proof that great design never goes out of style.
Raabta Society makes the Speedcat its centerpiece, transforming this classic into a canvas for cultural expression. Whether you’re rocking them on the streets or making a statement on the ‘gram, the Speedcat remains a symbol of precision, style, and swagger for every generation.
A Movement with Meaning
Raabta Society is more than just a campaign; it’s a community. By building a network of influencers, creatives, and advocates, SVD and PUMA are creating a ripple effect that extends far beyond Dubai. This is about sparking conversations, bridging generations, and leaving a mark on the culture.
From exclusive drops to influencer-driven content, every element of Raabta Society is designed to connect, inspire, and empower. It’s a celebration of South Asian heritage, a showcase of contemporary cool, and a testament to the power of collaboration.
Get Ready to Join the Revolution
This is just the beginning. With must-attend events, limited-edition Speedcat releases, and a content series that’ll leave you hooked, Raabta Society is set to dominate the cultural landscape. Whether you’re into style, music, or just vibing with your people, this is the drop you’ve been waiting for.
About SVD
More than a retail destination, SVD (Sivasdescalzo) is a cultural hub that fuses exclusive fashion with groundbreaking storytelling. From the heart of Dubai Design District, SVD is redefining lifestyle and pushing boundaries like never before.
About PUMA
With 75 years of pushing the limits of sport and streetwear, PUMA is one of the world’s most iconic brands. From track records to trendsetting, PUMA continues to shape the future of footwear, apparel, and culture.
Follow SVD and PUMA, stay locked in for updates, and be part of the movement that’s turning heads and rewriting the narrative.
#RaabtaSociety #SVDxPUMA #PUMASpeedcat
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