News From Planet Jewelry : The Names To Remember Right Now

The jewelry world is evolving, as designers merge traditional techniques with contemporary aesthetics, pushing the boundaries of what luxury means today.

These innovative brands are not just creating stunning pieces but telling stories that reflect culture, sustainability, and empowerment. From Dubai to Kuwait, these jewelry labels are shaping the future of adornment. Here are JDEED's top brands making waves in 2025.

94 Jewelry: Tradition Meets Modern Elegance

Hailing from Dubai, 94 Jewelry is redefining what it means to create luxury in the Middle East. Founded by six visionary sisters, the brand blends Emirati heritage with contemporary design. The Aurora Collection stands out, offering reversible pieces that can be worn multiple ways—an embodiment of modern sophistication and versatility. Crafted from 18K gold, each piece is adorned with striking emeralds, sapphires, and diamonds, making them both timeless and adaptable. Their statement rings and bold chokers evoke a sense of strength and elegance, while staying deeply connected to the cultural roots of the UAE.

Instagram: @94.jewelry

Charmaleena: Luxury with a Soulful Twist

Created by sisters Leena and Hala ElKhereiji, Charmaleena is a Saudi luxury jewelry brand that seamlessly merges traditional Arabian symbols with a modern sensibility. Charmaleena's pieces are designed to resonate with deep cultural meaning, transforming timeless motifs into sleek, contemporary accessories. The “Swords of Love” collection, for instance, merges the age-old symbol of the sword with 18K gold and diamonds, while their intricate arabesque patterns echo the art and architecture of the region. Signature pieces such as their gold cuffs and statement earrings bring an elegant, personal touch to luxury jewelry.

Website: charmaleena.com

House of Klara: Mediterranean Craftsmanship Meets Sustainability

House of Klara is an artisanal jewelry brand from Dubai that honors Mediterranean heritage while staying rooted in sustainability. Founded by Klara and Michael Seraphim, the brand’s ethos revolves around crafting fine jewelry with ethically sourced gemstones and recycled 18K gold. Each piece tells a story of love and craftsmanship, with signature designs such as the stacking rings and one-of-a-kind necklaces featuring blue sapphires and emeralds. Whether it's a minimalist diamond pendant or an intricate gold bracelet, House of Klara celebrates timeless elegance with a modern soul.

Instagram: @houseofklara

Kayaa Jewels: Sustainable Luxury with a Touch of Innovation

Dubai-based Kayaa Jewels is setting new standards for ethical luxury. Founded by Aashna Sanghvi, this brand offers bespoke jewelry made with lab-grown diamonds, fusing cutting-edge technology with timeless style. Kayaa’s engagement rings and fine jewelry are all about customization, allowing customers to craft pieces that are personal and meaningful. Signature rings featuring lab-grown diamonds, ethically sourced gemstones, and modern designs that blend clean lines with bold geometry make Kayaa the go-to choice for those who seek both luxury and sustainability.

Website: kayaajewels.com

Noor Jewels: Kuwait’s Luxurious Contemporary Edge

Since its inception in 2013 by Noor Aldhafiri, Noor Jewels has become synonymous with sophistication and elegance. Drawing inspiration from both Middle Eastern and global influences, Noor’s designs are luxurious yet versatile. With signature pieces like rose gold bangles encrusted with emeralds and diamonds, each creation speaks of refined taste and timeless beauty. The brand has gained recognition for its ability to blend contemporary appeal with classic charm, making it a favorite among jewelry lovers worldwide.

Instagram: @noor_jewels

Yuniu Jewels: Empowering Women Through Fine Jewelry

Founded by Dalia Kombarji in 2020, Yuniu Jewels is a Dubai-based brand that marries luxury with empowerment. Known for its beautiful craftsmanship and storytelling, Yuniu Jewels creates pieces that celebrate important life moments. Their customizable rings and bespoke necklaces, often featuring diamonds, sapphires, and 18K gold, offer a personal touch that elevates the wearer’s story. One standout collection, “Moonlight”, features geometric designs adorned with intricate diamond detailing, merging elegance with individuality.

Website: yuniujewels.com

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These jewelry brands represent the future of luxury: timeless, sustainable, and deeply personal. From the ethical use of lab-grown diamonds to designs that reflect rich cultural legacies, these brands offer not just pieces of jewelry, but emotional connections that transcend trends. Whether you’re looking for a bold statement piece or a subtle, elegant accent, these designers continue to redefine the jewelry landscape by embracing individuality, craftsmanship, and sustainability.

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