Jewelry Aficionados: Meet 5 Designers Redefining Style Right Now
The Middle East has long been a beacon of artistry, culture, and craftsmanship, and its jewelry scene is no exception. Today, a new wave of designers is taking center stage, blending heritage with innovation to create pieces that captivate the modern connoisseur.
Among them are five standout brands: La Graine, Nijma M, Joubijoux, Khayal, and Youra.
Each brand offers a unique narrative—whether it’s through bold reinventions of traditional motifs, contemporary minimalism, or playful luxury. Together, they are redefining what Middle Eastern jewelry stands for: a harmonious blend of timeless sophistication and forward-thinking design.
From Joubijoux’s vibrant, kaleidoscope-inspired creations to La Graine’s nature-infused pieces, and from Khayal’s poetic storytelling to Youra’s architectural precision, these brands offer something for every jewelry lover. Nijma M, with its celestial-inspired designs, invites wearers to dream and embrace the ethereal.
These designers are more than just creators; they are visionaries shaping a new era of luxury—one that celebrates individuality, craftsmanship, and cultural resonance. Here’s how they’re doing it.
Unveiling Joubijoux: Playful Elegance Redefined
Founded in 2024 by Lebanese designer Elise Bitar, Joubijoux blends vibrant aesthetics with timeless craftsmanship to redefine luxury jewellery. More than a brand, Joubijoux celebrates individuality and joy through designs that feel both effortless and sophisticated.
The Kaleido Collection
Inspired by kaleidoscopic patterns, the debut Kaleido collection features 18k gold pieces adorned with diamond accents and vibrant threads. Perfect for layering or wearing solo, the collection merges whimsy with elegance, catering to modern, dynamic styles.
With limited-edition collections and a commitment to sustainability, Joubijoux crafts ethical, enduring jewellery that resonates with contemporary women. “Our designs celebrate individuality with effortless sophistication,” says Elise, inviting women to make every day a statement of joy and style.
Discover more on joubijoux.com and on Instagram @joubijouxofficial
La Graine Fine Jewellery’s Everbloom Collection: Timeless Elegance, Redefined
La Graine Fine Jewellery unveils its latest masterpiece: the Everbloom Collection, a poetic blend of grace and everyday luxury. Dainty yet striking, the collection features versatile pieces adorned with rubies, emeralds, sapphires, and diamonds, designed for women who seek effortless sophistication in their daily lives.
At the heart of Everbloom is founder and designer Muna Bin Barradah’s vision—rooted in nature’s delicate beauty and the quiet resilience of blossoming flowers. Each piece tells a story of new beginnings, merging La Graine’s celebrated craftsmanship with a modern, wearable elegance.
Every handcrafted detail reflects La Graine’s unwavering commitment to quality and timeless design. Explore the Everbloom Collection online now, where everyday refinement meets artistry in perfect harmony.
Discover more on lagrainejewellery.com and on Instagram, @lagrainejewellery
Khayal Jewelry: Where Imagination Becomes Elegance
Dubai-based Khayal Jewelry, founded in 2020 by sisters Fatma and Maryam, is redefining fine jewellery through the lens of imagination and artistry. The name "Khayal," meaning "imagination" and "fantasy" in Arabic, perfectly encapsulates the brand's ethos—transforming the sisters' creative dreams into distinctive, wearable masterpieces.
At Khayal, uniqueness, creativity, and femininity form the cornerstone of every design. Each piece exudes a hint of magic, blending bold artistry with meticulous craftsmanship. The brand’s debut collection, Muse, is an ode to timeless elegance, featuring stackable 18-karat gold bands adorned with scintillating diamonds and natural gemstones. Available in rose, yellow, and white gold, these versatile essentials effortlessly complement any look, from casual chic to refined glam.
Khayal's second collection, Enchanted, takes a daring leap into vibrant enamel work. Available in a stunning palette of seven hues—black, white, blue, turquoise, pink, dark red, and cherry red—these pieces marry rich color with the sparkle of diamonds. Designed for seamless transitions between day and night, Enchanted offers a bold yet wearable aesthetic that redefines versatility in fine jewellery.
With an unwavering commitment to quality and an artistic flair, Khayal Jewelry continues to bring fantasy to life, ensuring every piece is a celebration of individuality and style. Explore the enchanting world of Khayal, where imagination meets elegance, one jewel at a time.
Discover more on khayaljewelry.com and on Instagram @khayal,jewelry
Nijma M Fine Jewelry Introduces the Upside Collection: Diamonds with a Twist
Lebanese designer Elaina Mansour of Nijma M Fine Jewelry unveils the Upside Collection, a bold reimagination of diamond jewelry that challenges tradition with captivating ingenuity. Featuring reverse-set diamonds—where the pointed culet, rather than the traditional table facet, takes center stage—this collection turns jewelry design quite literally on its head.
Crafted in 18-karat repurposed gold, the Upside Collection celebrates sustainable luxury, combining traceable origin Canadian diamonds with eco-conscious craftsmanship. By melting and recasting gold from existing stock, Elaina breathes new life into timeless materials, creating designs that are as environmentally responsible as they are exquisite.
The collection’s signature reverse setting highlights the diamond’s geometric allure, allowing light to interact with its facets in a dazzling, unconventional display. Each piece radiates modern elegance, with the warm glow of yellow gold providing the perfect canvas for this innovative approach.
With the Upside Collection, Nijma M Fine Jewelry doesn’t just challenge perspectives; it redefines them, offering jewelry lovers a fresh, sustainable, and sophisticated way to embrace diamonds.
Discover more on NIjmaMfinejewelry.com and on Instagram, @nijmamfinejewelry
From Saudi Arabia to the World: YOURA Jewelry Redefines Timeless Elegance
YOURA Jewelry, founded by visionary Saudi designer Rabaa Saleh S. Al-Anqari, merges art, magic, and beauty in creations that transcend traditional jewelry design. Established in Riyadh and inspired by global aesthetics, YOURA captures both tangible and ethereal wonders in its timeless pieces.
Rooted in the philosophy that jewelry is more than adornment, YOURA transforms fine craftsmanship into meaningful art. Each piece reflects the brand’s core values of creativity, quality, and personal connection, celebrating individuality and self-expression. The name YOURA, derived from Arabic for "to be seen," speaks to its mission to reveal hidden beauty, while the signature eagle emblem symbolizes vision, strength, and transformation.
Rabaa’s expertise, honed at the Gemological Institute of America and the International Gemological Institute, blends her Saudi heritage with global inspiration. “Jewelry is universal,” she says, “and YOURA reflects beauty from cultures across the Earth.”
With a mission to spotlight unnoticed beauty, YOURA Jewelry offers not just exquisite designs but a celebration of the extraordinary.
Discover more on yourajewelry.com
