Jaeger-LeCoultre Unveils ‘Chronoforms’ at Dubai Mall with Emirati Artist Abdalla Almulla
Jaeger-LeCoultre’s newly redesigned flagship boutique at Dubai Mall has become a stunning cultural canvas, thanks to the exclusive collaboration with Emirati architect and artist Abdalla Almulla.
The celebrated partnership, following a successful Ramadan collaboration in 2024, continues with the unveiling of Almulla’s bespoke art piece, Chronoforms. This striking installation occupies one of the boutique’s VIP lounges and is a tribute to the fluidity of time, bridging natural forms and architectural precision in an innovative way.
A Masterpiece of Time and Nature
Almulla’s creation is more than just an art piece; it’s an exploration of time itself. Named Chronoforms, the work seamlessly blends geometric elegance with the organic rhythms of nature. Drawing inspiration from both the Vallée de Joux’s pinecones and Dubai’s iconic date palms, Chronoforms represents the union of two distinct worlds. The flowing forms evoke the connection between nature’s beauty and the precision of Jaeger-LeCoultre’s craftsmanship, echoing the brand’s legacy of exceptional timepieces.
The installation’s design plays with contrasting elements, beginning with horizontal lines symbolizing the grounding strength of the palm tree before gradually transforming into vertical lines inspired by the conical shape of the pine tree. This evolution is more than just visual— it is a statement on how form and time are intertwined. The color gradient, transitioning from warm wood tones to deep green hues, enhances the piece's message of growth, continuity, and harmony with nature.
The Essence of Jaeger-LeCoultre: Heritage Meets Modernity
Jaeger-LeCoultre’s flagship boutique in Dubai is more than a retail space; it’s an invitation to experience the artistry behind the Swiss watchmaker’s legacy. The design of the boutique mirrors the natural beauty of the Vallée de Joux, with organic materials and earthy colors reflecting the landscape where Jaeger-LeCoultre was born. The collaboration with Abdalla Almulla further solidifies the connection between the brand’s rich heritage and the dynamic, creative energy of the UAE.
Abdalla Almulla’s process of combining architecture and art is at the heart of his design studio, MULA. Through detailed exploration of geometry and patterns, he creates works that are both visually captivating and conceptually rich. "This installation reflects Jaeger-LeCoultre’s timeless elegance," says Almulla. "It integrates the brand’s heritage with the natural beauty of the Vallée de Joux while adding a new artistic dimension to the space."
A Cultural Milestone
The Chronoforms art piece in the VIP lounge of Jaeger-LeCoultre’s Dubai Mall boutique is not only a visual centerpiece but also a testament to the fusion of design, time, and nature. It invites visitors to pause and reflect on the concept of time, while celebrating the artistic spirit of the UAE. For Jaeger-LeCoultre, this collaboration represents a deepening connection with the Middle East, a region where luxury, artistry, and craftsmanship are highly valued.
With the Dubai flagship now open, visitors can immerse themselves in the world of La Grande Maison, a name synonymous with precision, innovation, and timeless beauty. The boutique is open daily, offering a space where the legacy of Jaeger-LeCoultre is brought to life through exquisite craftsmanship and artistic expression.
Jaeger-LeCoultre Dubai FlagshipLocation: Ground Floor, Dubai Mall
Operating Hours are Monday to Friday: 10:00 AM - 11:00 PM and Saturday and Sunday: 10:00 AM - 12:00 AM
