Gems of the Region: 6 Jewelry Brands Redefining Middle Eastern Cool
From sculptural talismans to personalised keepsakes, these are the regional jewelry designers we’re obsessed with right now—and trust us, you’ll want to wear them on repeat.
At JDEED, we have a thing for jewelry with a story. Not just sparkle for the sake of it—but pieces that reflect identity, heritage, and emotion, all wrapped in impeccable design. From the dunes of Kuwait to the shores of Dubai, a new wave of Middle Eastern designers is making fine jewelry feel intimate, expressive, and endlessly wearable.
These six names are crafting the future of adornment—balancing tradition with innovation, and elegance with edge. Whether you’re into modular rings, moonlit motifs, or culturally-rooted design, consider this your ultimate regional jewelry radar.
Hiba Jaber – Jewelry That Tells Your Story
A favourite among Dubai’s most stylish (and even royal) circles, Hiba Jaber has made a name for herself through jewellery that is as bespoke as it is beautiful. Her approach is emotionally intelligent—each piece starts with a story, a sketch, a memory. Known for her signature Duo Rings, Hiba allows clients to engrave or shape names, initials, and key dates into 18k gold, set with precious stones. Her atelier is based in Dubai, but her aesthetic is global: personal yet polished, meaningful yet modern. With Palestinian-Jordanian roots, Hiba blends cultural nuance with a contemporary lens, offering keepsakes that evolve with their wearers.
Appear – For the Moon-Obsessed Minimalist
Founded in Kuwait, Appear is a jewelry brand built around transformation and the rhythm of change. Its signature collection, Phases, is inspired by the lunar cycle—a poetic metaphor for the ever-shifting nature of self. Designer pieces feature 18k gold, white and black diamonds, and mother-of-pearl, carefully crafted into crescents, arcs, and abstract moon forms. There's a quiet luxury here—refined yet unafraid to lean into symbolism. Appear’s creations are talismans for those navigating growth, womanhood, identity. They’re as powerful in meaning as they are in their sculptural simplicity.
ELURA – For the Dreamer with a Soft Spot for Summer
Founded by Kuwaiti designer Layal AlSultan, ELURA creates what it calls modern heirlooms—jewelry that feels both timeless and sun-kissed. Her pieces are imbued with memory and magic, drawing on symbols of light, sky, and emotion. The Cosmic Whisper collection, in particular, is a poetic nod to warm skies and golden hour light, with pink mother-of-pearl, sapphires, and desert-toned gems. There’s a softness to her silhouettes, but also a strength in their symbolism—rings and pendants that seem to hold dreams inside them. ELURA’s language is universal, yet deeply personal: it whispers rather than shouts.
By Hamda Qubaisi – The Arch as a Symbol of Strength
A rising star in the Emirati design space, Hamda Qubaisi’s debut collection Un Arc is bold, minimal, and deeply rooted in place. Inspired by a historical archway in the women's entrance of a traditional fort in Al Ain, Hamda transforms architectural memory into wearable sculpture. The arch becomes a motif of strength and quiet femininity, translated into sleek bands of 18k gold and offset with fine diamond detailing. These are pieces you don’t just wear—you carry their history. They evoke the past while walking confidently into the future, and Hamda, still in her early twenties, is already showing she knows how to design with both.
Lynor – Where Everyday Luxury Meets Colour Therapy
Founded in 2019 in Dubai, Lynor blends nostalgia and joy with high-end craftsmanship. Each piece is rooted in storytelling—be it childhood memories, solar energy, or cultural touchstones—and designed in radiant 18k gold with playful accents. Their standout Rays of Light collection draws from solar symbolism, layering meaning into pendants and earrings that are easy to wear yet rich in narrative. This year, Lynor is also expanding into menswear with Lynor for Him, introducing platinum pieces designed to complement the mainline’s warmth and whimsy. It’s jewelry made to feel good in every sense.
Zei Jewels – Fine Jewelry, Made to Play
If jewelry were a mood board, Zei Jewels would be a riot of colour and joy. Based in Dubai, the brand’s new additions Sol and Thalassa are refreshingly modular—featuring rings with interchangeable plates in a spectrum of hues like emerald, coral, and turquoise. Designed for people who like to play with their personal style, Zei’s aesthetic is rooted in versatility and emotion. Every piece feels like a love letter to self-expression, perfect for those who treat jewelry not as a final touch—but as the main character.
