Somewhere: The Middle Eastern Culinary Gem Lands at Harrods

Travel
December 23, 2024

Now reading: Somewhere: The Middle Eastern Culinary Gem Lands at Harrods

In a remarkable milestone for Arab gastronomy, Somewhere, the innovative Middle Eastern fusion concept beloved across the UAE and KSA, has opened its doors at Harrods, London.

As the first Arab-founded full-service restaurant to grace the halls of the world’s most iconic luxury department store, this debut marks a significant moment for Arab female-led brands, solidifying their place on the global stage.

Founded by Amal Al Marri and Deem Al Bassam, two visionaries with a shared passion for redefining Arabic dining, Somewhere began as a bold idea to celebrate Middle Eastern flavors in a contemporary way. Amal, a trailblazer in the UAE’s hospitality scene, and Deem, a Saudi entrepreneur with an eye for innovation, combined their expertise and creativity to craft a concept rooted in exploration, curiosity, and a modern interpretation of heritage. Their journey, which started in the bustling streets of Dubai, has now reached the heart of Knightsbridge, carrying with it the soul of Middle Eastern culture.

“We’re incredibly proud to bring Somewhere to Harrods, a space that represents luxury and global recognition,” said Amal Al Marri. “This isn’t just a milestone for us as a brand but a significant moment for Arab cuisine as a whole. It’s an opportunity to share the depth and diversity of Arabic flavors with a discerning international audience.”

Known for its bold and imaginative dishes, Somewhere’s menu is inspired by the founders’ travels, blending the rich history of Middle Eastern spices with modern culinary techniques. From vibrant mezze platters to reimagined classics with a contemporary twist, each dish is a story waiting to be told. The Harrods location elevates this concept even further, inviting diners to embark on a sensory journey that is as much about connection and discovery as it is about food.

“Somewhere is more than a restaurant—it’s a destination, an experience,” added Deem Al Bassam. “This new chapter at Harrods is an extension of our journey. It’s about taking people Somewhere special, where flavors evoke memories and curiosity leads to joy.”

For the founders, this international debut is deeply personal. Both Amal and Deem have drawn on their own experiences and cultural heritage to create a space that feels authentic yet accessible, celebrating the unique richness of the Arab world in a format designed to resonate globally. Their philosophy is simple yet profound: food is a universal language, and through it, Somewhere aims to bridge cultures, spark conversations, and leave lasting impressions.

Nestled on the Fourth Floor of Harrods, the restaurant reflects the brand’s signature style—a seamless blend of modern aesthetics and inviting warmth. Beyond the food, the space itself is a nod to the founders’ vision of turning a meal into a moment, a visit into a journey, and every plate into a passport to Somewhere extraordinary.

As Londoners and global visitors flock to experience the creativity and vibrancy of this celebrated concept, Somewhere stands as a testament to the power of Arab female entrepreneurs and the boundless potential of Middle Eastern cuisine in the world of luxury. It’s more than just a restaurant—it’s a celebration of culture, storytelling, and the joy of exploration.

Find Somewhere at Harrods, Fourth Floor, Knightsbridge, London.

Follow the journey on Instagram: @somewhere | @somewhere.ldn