Saudi Label Leem’s Grand London Debut: A New Era of Modest Luxury at Westfield

In a dazzling move that cements its status as a rising global force, Leem, the Saudi-born womenswear brand, unveils its first-ever permanent international boutique at the iconic Westfield London.

More than just a store, this 1,100-square-foot space is a declaration—an exquisite fusion of contemporary elegance, timeless modesty, and the brand’s signature effortless chic.

This milestone comes on the heels of Leem’s breakout success at Selfridges in 2022, where it became the first Middle Eastern fashion label to grace the prestigious retailer’s digital shelves. Following the resounding triumph of its Westfield pop-up, the brand now plants its roots firmly in the UK, offering London’s fashion cognoscenti a taste of its refined aesthetic—where minimalism meets the artistry of cultural heritage.

"We are beyond thrilled to establish our permanent home at Westfield London," says Miles Young, Managing Director. "This marks an exciting step in our global journey and reaffirms our dedication to crafting sophisticated, modest fashion for the modern woman. The overwhelming response from our customers continues to inspire us to create an experience that embodies the heart of our brand."

A Space as Elevated as the Fashion It Houses

Set on the ground floor of Westfield London, the boutique is an architectural embodiment of Leem’s design philosophy. Here, sleek minimalism reigns supreme—a curated sanctuary of tonal hues, floor-mounted fixtures, and radiant rose-gold metalwork that reflects the brand’s understated yet luxurious DNA. Every element, from the intimate seating areas to the bold campaign visuals, has been meticulously designed to transform the shopping experience into an immersive, sensorial journey.

And London is only the beginning. With strategic expansions across the GCC, Europe, and beyond, Leem is poised to reshape the global modest fashion landscape. From the polished racks of Bloomingdale’s Dubai to the virtual aisles of Cult Mia and Burresi in Germany, the brand’s presence is growing at an electrifying pace—bringing its globally inspired, sartorially conscious collections to an ever-expanding audience.

A Celebration of Craft: Introducing Leem’s 2025 Ramadan Collection

Just as the doors to its London flagship swing open, Leem unveils a collection that captures the very essence of the Ramadan season—graceful, luminous, and deeply evocative.

Set against the sun-drenched majesty of Marrakech, the 2025 Ramadan campaign is a symphony of color, texture, and tradition reimagined. Billowing kaftans and fluid silhouettes take center stage, crafted in whisper-light linens, textured cottons, and liquid silks that mirror the effortless elegance of the occasion. Embellished with hand-sewn embroidery, metallic accents, and laser-cut motifs, each piece speaks to Leem’s unwavering dedication to artistry and heritage.

The color story is poetry in motion: hues of moss green, deep indigo, and serene sand echo the earth’s grounding embrace, while retro reds and bold blues infuse a vibrant energy. The interplay of golden metallics and dramatic blacks evokes a quiet sophistication, ensuring every piece transitions seamlessly from intimate Iftar gatherings to glittering Suhoor celebrations.

With this latest collection—and an indelible mark on the global fashion map—Leem reaffirms its place as a trailblazer, shaping the future of contemporary, modest luxury with elegance, reverence, and an unmistakable edge.

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