Mr Porter launches exclusive Tee Store collection to raise awareness on Mental Health
MR PORTER has launched a Tee Store x MR PORTER Health In Mind this May 13th, a capsule collection comprising 104 exclusive pieces created that were and produced by 18 leading contemporary and designer brands.
The goal of this Tee Store x MR PORTER Health In Mind collection is to raise awareness on mental and physical health hence why the net profits of each piece sold during the first two weeks will be “donated to the MR PORTER Health In Mind Fund powered by Movember, supporting men’s mental and physical health initiatives to help men lead happier, healthier and more fulfilling lives.“
Themes included in the collection range from happiness to friendship, showcased through “inspirational graphics,
novelty designs, slogans and archival prints.“
The104-piece collection that is available since last Friday 13th offers a choice of T-shirts, hoodies, accessories, in happy colors and a streetwear vibe. Some of the world’s hottest contemporary brands have jumped on board from Acne Studios to Gallery Dept., Museum of Peace & Quiet, POLITE WORLDWIDE® and Sorry In Advance to take part in the initiative.
The Tee Store x MR PORTER Health In Mind capsule has launched with a community-focused campaign, conveying a positive message, “capturing organic day-to-day exchanges of self-expresssion and conversations between men, brought to life across MR PORTER’s social and editorial platforms.“
Mr Daniel Todd, Senior Buyer at MR PORTER expressed: “We are proud to have this year’s Tee Store x MR PORTER Health In Mind collection driving awareness and support for men’s mental health, an area close to MR PORTER’s heart through our content and fundraising initiative MR PORTER Health In Mind. Following the success of the past Tee Store collections, the brands this year have created something truly special, giving our customers the ability to discover and own exclusive pieces from the world’s top contemporary brands, while expressing mental health through their designs. MR PORTER has championed community from the start and we’re pleased to continue our Tee Store collection each year, giving back to those who need extra support in their lives.”
Some of our favorite include:
Shop the collection here.
