Meet Aida Kawas and Frank Luca, The Visionaries Behind Orient 499’s Cultural Fusion

For nearly two decades, Orient 499 has stood as a beacon of cultural fusion, blending the rich traditions of the Levant with modern European perspectives.

Co-founders Aida Kawas and Frank Luca have forged a brand that celebrates craftsmanship, sustainability, and the stories of artisans who breathe life into every piece. With the opening of their new store in Dubai’s Alserkal Avenue, they continue to connect East and West through design, heritage, and a shared passion for preserving cultural identity.

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The Creative Partnership

‍Aida and Frank’s collaboration is rooted in their distinct backgrounds—Aida’s deep connection to Levantine traditions and Frank’s European perspective. Together, they bring unique viewpoints to the creative process while sharing a common vision. "The best part of our work is sitting down to brainstorm about design and materials," they share. Through trust and teamwork, their creative differences become a source of inspiration, pushing the brand to greater heights.

Expanding into Dubai was a natural progression for Orient 499. "Dubai feels like the perfect fit," Aida and Frank explain. "It’s a global hub where visitors from all over the world come to pursue their dreams." The new location in Alserkal Avenue not only enhances the brand’s Oriental flair but also connects it with a diverse audience eager to explore handcrafted luxury.

Celebrating Artisans and Craftsmanship

‍Supporting Lebanese artisans remains central to Orient 499’s mission. One story that stands out is their collaboration with a coppersmith who, despite initial reservations, impressed them with his adaptability and creativity. Through guidance and collaboration, the artisan’s craft evolved, and his children eventually carried on the family legacy. "Preserving heritage is deeply gratifying," they remark.

Sustainability and Modernity

‍Sustainability and cultural preservation are at the core of Orient 499. The brand reinterprets traditional designs with modern aesthetics, ensuring that each piece resonates in contemporary spaces while honoring its roots. This delicate balance is evident in their collections, which are crafted with functionality and authenticity in mind.

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Inspiration From the World

‍Travel plays a pivotal role in shaping Orient 499’s collections. "As Diana Vreeland said, ‘the eye has to travel,’" Frank recalls. Their journeys have led to unforgettable discoveries, like the intricate soap-making traditions of Tripoli, Lebanon, which inspired their signature grape soap. Each trip sharpens their creative vision, infusing the brand with fresh perspectives.

Crafting for a Global Audience

‍Balancing the authenticity of artisanal work with international demand is a challenge Orient 499 embraces. By promoting genuine handicraft in the Gulf region, they ensure that each piece carries a meaningful story. This commitment to authenticity sets the brand apart in a world of mass production.

A Shared Passion

‍Collaboration is at the heart of Orient 499’s success. While creative differences arise, they view these moments as opportunities for growth. "What unites us is a shared passion to honor heritage, celebrate craftsmanship, and create pieces that resonate deeply," they affirm.

A Memorable Experience for Dubai‍

As Orient 499 enters Dubai, Aida and Frank hope to captivate customers with their handcrafted objects and the stories behind them. "Each piece carries a rich story, making the experience memorable," they conclude. For them, it’s about more than design—it’s about creating a bridge between cultures and inviting customers into their world of artistry and tradition.

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Find Orient 499 in Alserkal at Warehouse 48a and online, here

Cover: Fida Cotton Red Coar - AED 2727 and Yasma Velvet Gold Brushstrokes Abaya- AED 3555

Photography: Bashar Srour