Magda Butrym x H&M: A Romance in Bloom

When Magda Butrym and H&M come together, you know it’s going to be something extraordinary. The Polish designer—known for her sensual, ultra-feminine aesthetic—brings her signature romanticism to H&M’s latest collaboration, offering an evocative collection of ready-to-wear, accessories, and jewelry that reimagines modern elegance through the lens of Slavic heritage.

With pieces arriving in select Dubai, Kuwait, and Riyadh stores and online on April 24, 2025, this is a collection poised to make hearts flutter.

For Butrym, the rose is more than a flower—it’s a philosophy. Symbolizing womanhood in all its forms—both soft and powerful, delicate yet unwavering—it sits at the heart of this collection. Flowing gowns mimic petals in motion, strong-shouldered tailoring contrasts against fluid silks, and ruffled textures create the illusion of a bouquet in bloom. This collaboration isn’t just a collection; it’s an invitation to step into Magda’s world, where modern romance meets timeless craftsmanship.

“I really see this collection as a chance to invite people into our world—to celebrate femininity, to honor the flower. Each piece carries the spirit of Slavic romance while revisiting some of my brand’s most beloved silhouettes.” – Magda Butrym

This collaboration also marks a milestone moment for both brands. It’s H&M’s first partnership with a Polish designer, adding a new voice to its rich history of designer collaborations, while also celebrating the 10-year anniversary of Magda Butrym’s eponymous brand. The result? A collection that blends heritage and modernity, weaving Butrym’s signature aesthetic into silhouettes that feel both classic and of-the-moment.

The lineup is steeped in Magda’s design DNA: a scarlet ruffled gown, reminiscent of a blooming rose, takes center stage, alongside a sweeping crochet lace dress that captures the ethereal essence of Butrym’s past collections. Meanwhile, structured oversized coats in deep burgundy leather provide the perfect counterbalance—strong, bold, and undeniably cool. Elsewhere, jersey dresses in shades of pink and red sculpt the body with effortless draping, while tailored black suits with rose jacquard linings bring an architectural edge to feminine dressing. And of course, accessories complete the fantasy: strappy sandals adorned with floral embellishments, crystal-studded statement earrings, and silk headscarves that offer a contemporary take on traditional Polish femininity.

“We are thrilled to bring Magda’s powerful and poetic world to a wider audience. This collection embodies joy, vitality, and the modern elegance that Magda is so celebrated for.” – Ann-Sofie Johansson, H&M

For those who have long admired Magda Butrym’s ability to blend nostalgia with modern sensuality, this collection is a rare opportunity to step into her vision at an accessible price point. It’s romance, but make it effortless. It’s femininity, but make it bold. It’s a dream waiting to be worn.

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