Lebanese-Canadian jewelry brand Nijma M unveils new collection, "Upside"

After spending years dedicated to the study and practice of science and medicine as a naturopathic doctor, Nijma M's founder Elaina Mansour, decided to pursue a long-held dream—creating her own jewelry line.

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Elaina’s love for jewelry began in her childhood, growing up in a Lebanese household where she was mesmerized by the beautiful pieces her mother wore every day, no matter the occasion.

These moments, filled with the timeless charm of jewelry, became treasured memories for her. This deep connection, along with her passion for the enchanting world of jewelry, inspired her to create Nijma M Fine Jewelry.

The brand is deeply inspired by the enchantment that jewelry holds, a feeling that goes far beyond its material value. To the brand, each piece carries intrinsic worth and stirs emotions. Jewelry isn’t merely about decoration; it’s about the stories it tells and the memories it helps create. The brand designs with the hope that every beautiful creation will become a part of your journey, weaving into your personal story and celebrating life’s special moments, both big and small. Today, they introduce their latest collection, "UPSIDE". exclusively featuring reverse-set diamonds in 18 karat repurposed gold.

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The Upside Collection reinvents jewelry by highlighting the diamond's culet rather than the traditional table facet, creating a unique visual effect. Each piece shines with bold beauty, pairing the gem's precision with the warm glow of yellow gold, perfectly blending modern aesthetics with expert craftsmanship.

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Discover more on NijmaMFineJewelry.com

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