Huda Beauty’s Ube Collection: Indulge in the Electric Lilac Obsession

Get ready to be ubsessed with Huda Beauty’s latest collection, a vibrant homage to the creamy, sweet Ube with an electric lilac twist.

Inspired by Huda’s personal birthday tradition of celebrating with an Ube cake, this limited-edition collection brings the beautiful shade of Ube to your favorite beauty products, creating a must-have selection that will have you reaching for more.

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The collection includes:

Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake ($39)
Huda’s Ube Birthday Cake powder is a gorgeous electric lilac shade that brings a fresh, blushed brightness to your under-eye area. Infused with subtle rosy pigments, this powder helps neutralize, brighten, and blur imperfections, delivering that ultimate “Ube snatch” effect for a flawless finish.

Blush Filter in Ube Cream ($23)
Get ready for the ultimate ubelicious flush with the new Blush Filter in Ube Cream. This ultra-creamy, soft-focus formula blends seamlessly, offering buildable color that can be applied for a natural glow or a more intense, vibrant lilac flush. It's your go-to for a dreamy pop of color that effortlessly enhances your complexion.

Faux Filler Lip Gloss in UUU-Baby ($19)
The signature high-shine gloss just got an upgrade with UUU-Baby, a sheer electric lilac shade. Infused with vegan collagen and nourishing vitamin E, this gloss gives lips a cushiony, plump look, locking in moisture for a smooth, fuller pout with a glassy, reflective finish.

Achieve the Ultimate Ube Look:
Step 1: Apply Blush Filter in Ube Cream to the apples of your cheeks, blending with your fingertips or a fluffy brush.
Step 2: Set your under-eye area with Easy Bake Ube Birthday Cake, pressing it gently with a powder puff, starting from the inner corner and working toward your temples.
Step 3: Finish with a swipe of Faux Filler Gloss in UUU-Baby, lining your lips for extra definition.

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Huda Beauty’s Ube Collection is the ultimate way to add a playful pop of color and radiant glow to your makeup routine—perfect for anyone looking to embrace the electric lilac trend. Shop it on HudaBeauty.Com

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