Gucci FW25: A Cinematic Dream of Texture, Color, and Time

We arrived at the Gucci FW25 show space on a grey Milan afternoon, the city buzzing with the excitement of the first day of Milan Fashion Week.

As we stepped into the venue, the atmosphere was immediately magnetic—dim chandeliers flickering against a deep green Interlocking G runway, setting the stage for a show that would blur the lines between fashion, cinema, and time itself. The air was thick with anticipation and reverence, a feeling that only deepened as the first look emerged.

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From the moment we took our seats, we were completely mesmerized. The mix of textures, colors, and layers unfolded like a tactile dream, an interplay of hard and soft, structure and fluidity that felt both deeply nostalgic and entirely fresh. The venue’s decor whispered of heritage, yet the pulsating orchestral score by Justin Hurwitz wrapped the collection in something entirely cinematic, almost ethereal.

Among the guests, we spotted Lee Jung-Jae of Squid Game, taking in the scene alongside Carine Roitfeld and an array of fashion icons and industry titans. They, like us, were drawn into the alchemy of past and present, watching as Gucci’s history was unraveled and remade before our eyes.

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A Masterclass in Texture and Contrast

This season, Gucci leaned into fabric alchemy—slubbed tweeds contrasted with fluid silks, crisp tailoring collided with draped jersey, and buttery leather coats brushed against featherlight sheer materials. The collection played with oppositions, yet every look felt intentional, effortless, and poetic.

The women’s silhouettes struck a balance between Madame elegance and sheer sensuality—think structured jackets layered over whisper-thin tulle skirts, plunging necklines softened by cascading chiffon, and classic suiting disrupted by sheer paneling that teased at the skin underneath. It was polished yet provocative, a perfect tension of refinement and rebellion.

The menswear felt equally sophisticated yet undone, with an elegance that embraced subtle nonchalance. We loved the effortless way models held their bags—by the tip of their fingers, adding an attitude of casual grace to their meticulously styled looks. The juxtaposition of impeccable tailoring with relaxed gestures, soft layering, and unbuttoned ease made every outfit feel lived-in but undeniably luxurious.

A Nod to the House’s DNA

Throughout the show, the 70th-anniversary Horsebit motif appeared in unexpected ways—stitched onto jewelry, woven into belt buckles, and even decorating the season’s standout accessory lineup. The Horsebit 1955 bag returned in ultra-soft constructions, while the newly introduced Gucci Siena bag, with its half-Horsebit closure, immediately asserted itself as the next must-have icon.

But what truly enchanted us was how seamlessly Gucci played with its own history. There were nods to the house’s late ‘60s ready-to-wear, hints of ‘90s minimalism, and references to recent maximalist eras, yet none of it felt retrospective. Instead, Gucci blurred the decades into something entirely modern, proving that reinvention is its greatest tradition.

As the final looks moved across the runway’s infinity-symbol-like layout, it was clear—Gucci is never static. It’s a continuum, a movement, an evolution that refuses to settle.

FW25 wasn’t just a collection—it was a cinematic journey through time, a dialogue between past and future, and a testament to the power of reinvention. And for us at JDEED, it was one of those rare shows that reminds us exactly why we love fashion.

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