Viral beauty brand Kosas to take the region by storm this September
The Middle East is about to welcome Kosas, the viral beauty brand that has taken the industry by storm. Known for its fusion of high-performance makeup, skincare benefits, and clean ingredients, Kosas is loved by celebrities such as Hailey Bieber, Kim Kardashian, Olivia Wilde, and Kylie Jenner.
The brand is set to make its debut at Sephora Middle East, with online sales starting September 9th and in-store availability from September 16th, 2024. Beauty lovers across the UAE, Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait will soon experience Kosas’ unique approach to makeup.
Founded by Sheena Zadeh in Los Angeles, California, Kosas is the go-to brand for skincare enthusiasts who love makeup. With a mission to transform the beauty industry’s approach, Kosas focuses on enhancing, expressing, and embracing natural beauty, helping you feel confident in your own skin. Known for creating high-performance, comfortable glam looks, Kosas products not only make you look your best but are clinically proven to improve your skin’s health, even without makeup.
Kosas’ "Comfy Glam" Philosophy
Kosas believes in creating looks that make you feel your best. Its high-performance formulas offer intense pigment, long-lasting wear, and a radiant glow, all while prioritizing healthy, glowing skin. Whether you're into a natural look or full-on glam, Kosas’ products help you achieve "Comfy Glam" — a style that enhances your features while keeping your skin fresh and vibrant.
Makeup Meets Skincare
Kosas isn't just makeup — it’s skincare, too. Each product is infused with nourishing, clinically effective ingredients designed to improve skin health, even when you’re not wearing makeup. All formulas are dermatologist-tested and safe for sensitive skin, offering benefits such as hydration, firming, and smoothing fine lines.
A Purpose-Driven Brand
Kosas is more than just beauty; it’s a movement that redefines makeup as a tool for self-expression and confidence. This aligns perfectly with Sephora Middle East's mission to empower and uplift individuals through beauty. Together, they are set to revolutionize the region’s beauty landscape with products that speak to both the emotional and aesthetic needs of consumers.
Founder Sheena Zadeh, who proudly embraces her Middle Eastern heritage, shared, “Launching Kosas in the Middle East feels like a natural progression. This region is home to so many individuals who value authenticity and self-expression, and I’m excited for Kosas to become a part of their beauty routine. Our brand is about embracing who you are and using makeup to enhance your natural beauty.”
“Launching Kosas in the Middle East feels like a natural progression. This region is home to so many individuals who value authenticity and self-expression (...)"
Kosas’ Must-Haves at Sephora Middle East
The Sephora lineup will include some of Kosas’ best-selling, cult-favorite products including the Revealer Concealer: The #1 global bestseller with one sold every 19 seconds, the BB Burst Tinted Gel Cream Moisturizer, A tinted moisturizer infused with peptides, offering light, buildable coverage and a natural glow, the Cloud Set Baked Setting Powder, A talc-free powder that sets makeup without sacrificing glow or the Wet Lip Oil – Plumping Peptide Treatment Gloss, A hybrid lip treatment and gloss that hydrates and plumps without irritation.
Mark your calendars and get ready to elevate your beauty routine with Kosas at Sephora Middle East this September.
