BADgal Bounce: The Mascara That’s About to Change the Game

If you thought the mascara world had seen it all, Benefit Cosmetics is here to prove you wrong. Enter BADgal Bounce, the latest innovation in volumizing mascaras, promising fuller, fluffier, and bouncier lashes with minimal effort.

In an era where the lash game is stronger than ever, the beauty house that brought us cult favorites like They’re Real! and Roller Lash is back with a fresh new approach to volume. This time, it’s all about bounce—that enviable, airy fullness that doesn’t weigh lashes down. The secret? A custom-engineered dual-sided brush that coats, lifts, and defines with ease, plus a buildable, weightless formula that keeps your lashes plush and smudge-free for 24 hours.

The formula itself reads like a love letter to lash care. Infused with Linden Bud Extract for extra fullness, Rice Wax for definition, Provitamin B5 for conditioning, and Castor Seed Oil for nourishment, BADgal Bounce isn’t just about drama—it’s about keeping your lashes in top shape while serving serious looks.

And the results speak for themselves. In consumer trials, 93% of testers reported fuller, fluffier lashes with instant lift, while 95% noted evenly separated lashes. No clumps, no flakes, no smudges—just high-impact, high-volume lashes that defy gravity.

How to wear it? The choice is yours. Use either side of the brush to customize your lash look—one side for buildable volume, the other for precise definition. Whether you’re after a soft, feathery effect or bold, unapologetic drama, BADgal Bounce delivers without compromise.

The mascara is now available at Benefit Boutiques and exclusively at Sephora, making it easier than ever to elevate your beauty routine. If you’ve been searching for a mascara that combines high performance with a lightweight feel, consider this your new holy grail.

Because when it comes to lashes, bounce is the new bold.

Shop it on Sephora.com