Prada Men SS25 invited us to take a closer look at emotions
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A flair of nonchalance was floating in the air at the Prada SS25 Men show. For next summer, Miuccia Prada and Raf Simons settle on a contemporary discourse, reinventing the Deposito of the Fondazione Prada as a fairytale ravescape, serving as a canvas for the youthful, optimistic and free-spirited looks that unfolded before our eyes.
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Not a season goes by without having us think “how do they do it?” – A duo so perfect it seems like they share the same creative brains. With a similar aesthetic vision, that if it can differs, compliments, Prada x Simons is an affair that keeps on seducing.
For SS25, the pair says they wanted to “create clothes that have lived a life, that are alive in themselves,” which translates into pieces purposefully looking worn, creased, patinated, exuding a taste of another era ,as if stolen from mom and dad.
The proportions, as it is often the case at Prada, are exaggerated: the hems are too long or too short, the waists are dramatically low, the jackets’ and pullo-overs’ sleeves sit right under the elbow as if borrowed from a younger brother. As per the collars, the ones that make it above the V-necks are saying “I don’t care about the norms.”
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The Prada man is also once again provided with killer accessories, from the belts to the totes and the sunglasses that create a bridge between past and future . The printed t-shirts celebrate the art of Bernard Buffet, just as concert merch would.
The touches of poppy oranges, yellows or purples come clash the heaven-like decor bringing a perspective of a reality and a focus to the outfits, gathering our attention to the now.
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