Marrakech announced as host city by Fashion Trust Arabia for their 2024 Prize

Fashion Trust Arabia, the non-profit organization that aims at scouting, funding and nurturing design talent from all over the MENA , has just announced that the highly awaited 6th Edition of their Prize will this year not be held in Doha but in Marrakech.
Indeed, this decision was made to coincide with The Years of Culture Qatar-Morocco 2024 event that initiated on February 20th with a
special exhibition of Berber jewelry from the Royal Palace at the Museum of Islamic Art in the Qatari’s capital Doha. This initiative highlights the privileged ties between the two nations, their people, and the two Heads of State, His Majesty King Mohammed VI, may God assist him, and His HighnessSheikh Tamim Bin Hamad Al Thani.

With a concrete mission to uncover the best of what talent in the MENA has to offer, FTA is getting ready for yet another year of championing our regional creative communities.
Ever committing to diversity and inclusivity and celebrating a partnership with the Years of Culture initiative, FTA has, this 2024, chosen one of North Africa’s most vibrant city, Marrakech, as its host location.

This decision further insists on the strong relationship between Qatar and Morocco as well as their shared commitment to supporting Arab culture and nurturing talent within the region. Just as it is customary in Doha, the FTA Prize 2024 will be welcoming select guests from around the world to get a taste of the Moroccan hospitality and heritage.

In honor of this news, FTA decided to create a short video showcasing Moroccan talents coming from a multitude of diverse creative paths and who, collectively, represent the richness of the local artistic community.

The same way it’s been taking place every other year, each step of the finalists’ journeys from showcase, judges’ deliberation, and awards ceremony will happen in a similar fashion it has since the prize’s inception. While an extensive event programming is set to be shared closer to date, it is known that a total of 80 events, including major art exhibitions, festivals, and cultural programs will be taking place in both Qatar and Morocco.
Keep an eye on more news as they unfold, on JDEED Magazine.




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