By Lynn Awar
My goal was to create a fashion brand made from recycled / disposed items. I always dreamt that Up-Fuse would work with many women, changing mindsets and become an inspiration portal for youth.
Yes, I see the success surrounding my community but I am eager to reach way more people, inspire them to change their behavior in regards to single-use items and alter their perspective regarding local, recycled products.
As a graduate of Applied Arts and Sciences, I have experimented different materials, nothing challenged me but recycled items. Living in Egypt made the concept of recycling an urgent field to research. We have huge waste management issues. I know I can’t fix them, but I know that I can shed light on them, and help reduce waste. Also, I was raised to be efficient, appreciate nature and its resources, so it was a matter of inner belief and ethics to help restore my community and the planet I live in. Sounds huge but I hardly enjoy working on a project that doesn’t have any social nor environmental impact.
Yes Gen Z is very aware and super educated. They represent a big part of our market. We are happy and excited for this new eco-aware customer.
Actually, I believe that fast fashion shouldn’t be a bench mark. You can’t compare pizza and salmon although both are food. Each fashion movement has its challenges. For slow fashion, there are material limitations sometimes, but the question is , do we really need this material that we are looking for?
Is there another material that is sustainable that can fit the job?
It’s a mindset, but the market unfortunately doesn’t think this way and its so hard for slow fashion to keep up technologically with the pace of fast fashion. Because slow fashion has recently been introduced to the market, it didn’t get enough time to research and develop. It’s in a good place already but there is a huge price-point gap which tends to make us compare fast vs slow. Maybe if we didn’t compare, slow fashion would be in a better position.
3-6 years, depending on usage.
Yes, with some color limitation though.
Choose wisely. Fashion statements are nothing but an illusion. Garments with exploited workers are sad garments, because they aren’t made with love.
Discover more about Up-Fuse and shop it on their website, right here!