Crush Of The Week

BY FAR launches exclusive capsule collection with OUNASS

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A brand that needs no further introduction, BY FAR, has just launched its first collaboration with luxury online retailer Ounass which also marks the label’s second exclusive capsule created for a retail partner in the Middle East.

The brand has a history of bearing sustainability at the core of their values and hence proposes here “eco-design with fine craftsmanship” , featuring key BY FAR pieces, re-worked here to align with the Ounass’ customer favoured fashion elements.

This capsule collection is an ode to the Arab women, with dazzling elements that ornate the 8 exclusive pieces that are reinterpretation of two of BY FAR’s most essential styles, the Tanya mule and the Mini Rachel bag.

Perfect for your next events, the Tanya mule and the Mini Rachel bag were here reimagined with luxurious pairings in mind, as to know satin and crystal embellishment while the colors are either vibrant and edgy with hot pink and blue or timeless and elegant with champagne and black.

Both Ounass and BY FAR share “commitment to creativity, innovation, sustainability, and collective action” , which resulted in the BY FAR’s design team to conceptualize and create this collection using “post-consumer elements where possible and uploading the highest standards of BY FAR quality and craftsmanship.

The result? “Future-conscious satin, made from certified silk and viscose derived from certified renewable wood sources.

You can discover the collection and shop it on .