There’s a new exciting retail experience coming to Beirut today.

Integrating fashion, music, lifestyle, eatery, fitness and health, Another is clearly not just another concept store. It is a world-unique space built in partnership with Rabih Geha Architects.

Avant-garde, looking to gather a contemporary community, Another will propose a wide and eclectic range of products from a gift shop where candles mix with books, perfumery or electronics to the fashion section where edgy brands are put into light (think Margiela, Dries van Noten, Helmut Lang…) But that’s not it. The concept store also has an interesting focus on health and athleisure with fashion forward items of world-famous sports brand such as Nike and Adidas and a boutique gym revolving around pilates. Another is definitely looking to offer a complete and original experience to its customers and visitors.

Although at JDEED we like to exercise, we are first and foremost caffeine addicts and were particularly enthusiastic about the Coffee Bar that specializes in drip coffee in collaboration with the Daily Roast. And don’t worry if you get hungry: the restaurant, in collaboration with Meat the Fish, will satisfy your cravings, concentrating on a minimal but savorous menu.

And who else is left to please after the fashionista, the foodies and the fitness aficionado? The beauty-obsessed. That is also taken care of with a hair concept by Simon Mendelek, run by George Mendelek.

Another is opening this April 25th, and we can only bet it will be a true game changer on the Beirut’s retail scene.

Pictures credit Pulse Production

Shop Online on Another’s website

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